The internet has become a tough place to do business. If that sounds against the logic, consider the following factors: There are hundreds of businesses competition even in the nichest niche that you can think of. It does not take much to set up an e-business. Anyone can set up a pretty impressive e-commerce website for less than $2000. Trust factors come for free. Thwate, Google certified, BBB certification, award winning and what not… all of them have these logos and well-designed icons on every…Continue Reading “Branding lessons: what we can learn from Warby Parker”